The Challenge

People don't think much about their technology until something stops working. We needed a memorable way to remind them that the devices they rely on every day deserve a little care, too.

The Insight

We ask a lot of our tech. It gets dropped, drained, overworked, and ignored. If our devices could talk, they'd probably have a few things to say.

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One question changed the conversation.

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How do you make people notice the everyday abuse their tech puts up with?

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The Answer

If tech could talk.

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We gave everyday devices a voice, letting them complain about the same frustrations people do. The result was a playful campaign that turned neglected technology into relatable personalities and positioned uBreakiFix as the solution.