The Challenge

The holidays are one of the biggest opportunities for brands to connect with people, but tech repair rarely feels like part of the season. We needed to make uBreakiFix relevant when technology mattered most.

The Insight

The holidays are hard on tech. More travel, more gifts, and more family time push the devices we rely on to their limits. One question changed the conversation.

 

How do you get people to think about their tech during the holidays?​

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The Answer

The holidays are hard on tech.

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We turned a holiday gathering into a snow globe, exaggerating the chaos of the season to remind people that when the holidays happen to their tech, uBreakiFix is ready to help.