uBreakiFix: When life happens to your tech
The Challenge
Most people knew uBreakiFix for phone repairs. We needed to expand awareness beyond phones and reposition the brand as the place to fix all kinds of tech.
The InsightWhen technology breaks, people rarely fix it right away. They live with it, attempt questionable DIY repairs, or set it aside hoping they'll deal with it later. One question changed the conversation.
Why do people think fixing their tech is so hard?
The Answer
Your Tech. Fixed.
When technology breaks, you can ignore it, try to fix it yourself, or let uBreakiFix handle it. The campaign used relatable humor to show there was an easier way, turning everyday tech frustrations into moments people recognized and remembered.
Creative Director | Video Production, Concept Ideation, Script & Copy Writing