Asurion Home+: Tech Protection When You Need It
The Challenge
After introducing Home+, we needed to keep building awareness while giving people a reason to remember it. Product protection isn't something people think about until it's too late.
The InsightEveryone has a tech horror story. The only difference is whether it happened before or after they protected it. We asked ourselves:
How do you make people think about protection before they need it?
The Answer
Tech Horror Stories
We turned everyday tech mishaps into relatable, social-first stories that reminded people the best time to protect their devices is before disaster strikes.
Every spot was conceived, produced, and directed remotely during COVID, with creative collaboration happening virtually.
Creative Director | Campaign Ideation, Video Production, Copy and Script Writing