The Challenge

Asurion was known through partners like Verizon and AT&T, but Home+ was something entirely new. We weren't launching another phone protection plan. We were introducing a new category. One plan that protected the connected technology throughout the home.

The Insight

The average home contains more than $11,000 worth of technology, yet most people only think about protecting individual devices. Phones have protection plans. Appliances have warranties. Everything in between is left unprotected, not because people don't value it, but because no one had ever given them a simple way to protect it all. So we asked:

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Why protect just your phone?
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The Answer

There's an easy way to protect your home tech.

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We built understanding before demand. Every piece of the launch explained what Home+ was, why it mattered, and how one simple plan could protect the technology people love and rely on.