Experiential
Some ideas need more than words. Sometimes the story becomes a space people can step into, explore and experience for themselves.
CES
At a show built around more technology, more noise and more buzz, we chose to do something different. The Asurion Tech Oasis gave CES attendees a place to recharge themselves and their devices while connecting with Tech Experts, interactive content and the brand in a completely different way. More than 1,500 people stepped inside, turning a 20' x 20' booth into a welcome escape from the chaos outside.
Sr. Copywriter | Experience Concepting, Video Scripts, Collateral and Social Copy
AT&T Employee Tailgate
How do you get thousands of employees excited about a product in just four hours? Turn education into a tailgate. We brought AT&T HomeTech Protection to life with games, food, larger-than-life videos and four interactive zones. Throughout the event, employees could engage with Tech Experts, learn about the service and complete a tailgate ticket for a chance to win prizes. Thousands took part, turning something employees needed to understand into something they could enjoy and experience.
Creative Director | Campaign Ideation & Execution
Gallo Salame Trattoria 1910
Pop-Up Restaurant, San Francisco
To celebrate Gallo Salame’s 100th anniversary, we brought 1910 San Francisco back to life. For four weeks, Trattoria 1910 served up a menu built around Gallo Salame, from appetizers and sandwiches to pasta and even dessert, giving people a taste of the brand’s history while showing just how versatile salame could be. The pop-up was sold out every day it was open.
Sr. Copywriter | Campaign Ideation & Copywriting