Digital
Different moments need different messages. The best digital work meets people where they are and gives them a reason to take the next step.
Verizon Email Onboarding Journey
The first month of a protection plan is when customers begin to understand its value. We reimagined Verizon’s onboarding journey for its new brand, with simpler messages and more reasons to engage—helping customers discover everything their plan could do before the first bill arrived.
Email 1/Day 3: Welcome to VMP
Email 2/Day 5: Security Check
Email 3/Day 12-15: Proactive actions matter
Email 4/Day 18-20: Get more out of your device
Email 5/Day 25-30: One month check in
Creative Director | Strategy, concept & execution
Engagement Emails
Different brands and different audiences, but the job was the same: give customers a reason to engage. Each email turned a message into an invitation to do something—learn more, get help, explore a benefit or discover something new.
VMP | Summer Tech Tips
VHDP | Cross-Sell
AT&T Protect Advantage | Wi-Fi Engagement
PEDIGREE | Seasonal Engagement
CESAR | Summer Newsletter
Creative Director & Copywriter | Strategy, Ideation & Copywriting
Retargeting
Customers knew the product, but knowing it existed wasn’t enough. The retargeting campaign moved them from awareness to value, using different messages to make Verizon Home Device Protect more tangible, relevant and worth acting on.
Emotive
Product Validation
Urgency
Social Proof
Benefits
Creative Director | Strategy, Ideation & Execution
Web
Whether the journey started with an email, social post or digital ad, the click was only the beginning. These experiences carried the story forward—introducing a new brand platform, extending a campaign, explaining a product or turning interest into action.
Asurion Complete Protect product page
PEDIGREE campaign landing page: email engagement
IAMS brand home page campaign launch
Verizon Home Device Protect landing page: conversion from retargeting campaign
Creative Director & Copywriter | Strategy, Concept & Copywriting
Social
A new kind of protection on Amazon needed more than a product page. Social introduced Asurion Complete Protect across the customer journey, using everything from quick-hit posts to video and Reels to show how one plan could protect the tech people were already buying on Amazon.
Creative Director & Copywriter | Strategy, Concept & Copywriting